Campaign Planning

YOUR CAMPAIGN STARTS HERE.

Create effective DOOH campaigns with AdHive Network's proven approach to location-based digital advertising. From brief to live — in 24 hours.

Campaign Types

Choose Your Approach.

Brand Awareness

Build recognition and recall with high-frequency exposure across multiple clusters and locations for sustained, long-term visibility.

Product Launch

Create buzz and drive trial with concentrated campaigns in targeted clusters aligned with your product category and audience.

Seasonal Campaigns

Capitalise on holidays, events, and peak seasons with timely messaging in relevant entertainment and retail locations.

Local Activation

Target specific neighbourhoods or districts with hyper-local messaging for maximum community impact and foot traffic.

Campaign Process

How to Launch.

Six clear steps from strategy to screens — we make the process simple so you can focus on your brand.

1
Define Objectives

Clarify your campaign goals: awareness, consideration, or conversion. Identify your target audience demographics and behaviours.

2
Select Clusters

Choose the right environment: Retail for shoppers, Entertainment for leisure audiences, Corporate for professionals, or Public for mass reach.

3
Choose Service Tier

AdHive Standard for high-volume visibility or AdVista Premium for priority placement, lower ad density, and enhanced brand control.

4
Set Duration & Budget

Decide campaign length (minimum 2 weeks recommended) and allocate budget across clusters. Our team will help optimise your investment.

5
Create Content

Design compelling creative optimised for digital screens. We provide specifications and can connect you with design partners if needed.

6
Launch & Monitor

Go live in 24 hours. Track performance through our reporting dashboard and optimise as needed based on real-time data.

Creative Guidelines

Design for Impact.

Bold & Simple

Large visuals, minimal text, high contrast. Your message must be understood in 3–5 seconds.

Brand-Forward

Prominent logo, consistent colours, clear brand identity. Build recognition with every impression.

Clear Call-to-Action

One focused action: visit, call, scan QR code. Make it obvious what viewers should do next.

Examples

Campaign Templates.

Sample campaign structures for different objectives and budgets. Use these as a starting point for your strategy.

SME Local Launch
4 weeks Standard Tier Retail + Public

Build local brand awareness in 2–3 neighbourhoods. High-frequency, shared loop visibility across your target community.

Corporate Brand Building
3 months Premium Tier Corporate + Retail

Establish professional credibility across business districts with priority placement and lower ad density.

Event Promotion
2 weeks Standard Tier Entertainment + Retail

Drive weekend event attendance with high-frequency messaging in entertainment and retail environments.

Full Network Product Launch
6 weeks Premium Tier All 4 Clusters

Maximum reach and trial generation. Full network exposure across all clusters for nationwide brand impact.

Ready to Grow?

Join
The Hive.

Become our next success story. Elevate your brand with Ghana's most disciplined DOOH network.

Contact

Let's Build
Something.

Ready to put your brand where Ghana's attention is? Our team is ready to engineer the perfect campaign for you.

Email
adhive@adhivenet.org
Location
Accra, Ghana
WhatsApp
+233 50 000 7254
Media Kit
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